Genuine SHUKR

Genuine SHUKR

What is Genuine SHUKR? Every collection that SHUKR features on our website has an extraordinary amount of hard work behind it. Each product starts in the sketch pad of our designers before it moves to the pattern cutters and the garment workers. We have a quality control process where every garment is inspected. We package and ship these products overseas for sale. When we photograph our garments, we hire a professional photographer, pay models, and rent locations. The photos are then processed for the website by our staff. In all, the work of approximately 100 people, from sewers to graphic designers, goes into the products and photographs you see on our website.

SHUKR quality and design innovation is only guaranteed when clothing is purchased from our site. You can identify genuine SHUKR clothing simply by looking at the label. All of our clothing features SHUKR’s distinctive label at the neck with our logo on it. If the garment doesn’t have our label, it isn’t genuine SHUKR clothing.

How Does Using SHUKR Photos Harm Muslims? It has come to our attention that some other websites – like BarakAllah and Essence of Black - are using our photos, without our permission, to promote products that have nothing to do with SHUKR’s products. Please contact us if you have questions about whether or not the clothing you have seen on other sites is genuine SHUKR.

When others take advantage of the hard work the Muslims at SHUKR have done without permission or compensation, those Muslims are harmed. SHUKR works hard to create a product and brand that is unique. We feel sure that companies that aim to serve the Muslim community would not knowingly harm other Muslims. Each company has something unique to offer the Muslim community and should do their own work to highlight and showcase that unique something, rather than relying on the work of others.

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