After a long absence, SHUKR re-entered the convention scene with a bang this last summer and autumn. We attended the Islam Expo event in July (Olympia, London - England), ISNA's annual convention on Labor Day weekend (Columbus, Ohio - USA) and the Global Peace and Unity convention in October (Excel, London - England). After taking out a spell to prioritize other aspects of the business, we felt it was high time to get back to the grassroots, meeting our customers face-to-face and appreciating the developments that Muslim communities have recently made. These big conventions become, in the short few days that they are held, a microcosm of the larger national Muslim picture. They are a great opportunity for networking, learning, socializing and buying! We want to say a big thank you to all our customers who passed by our stalls to buy something, browse the styles, or simply to give salams. It's great to see you in person and hear your feedback.

(Above) Islam Expo: SHUKR's Booth. We had a modest display at the event, focusing on introducing the SHUKR brand to new customers.

(Above) Islam Expo: SHUKR's part at the Fashion Exposition, a section devoted to the clothing companies that took part in the inaugural Fashion Show held at Islam Expo. SHUKR showed a number of trendy outfits at the fashion show, accessorized by our Head Designer, Tabassum Siddique, who worked backstage.

(Above) ISNA: Hotel Room View. The conventions are hard work for the SHUKR employees that attend. After a few 16-hour days, it felt worse than the after-effects of Hajj, Moustafa Elqabbany, our Retail Manager commented. Sights like this sunrise provided some inspirational relief.

(Above) ISNA: Hotel Room View. The conventions are hard work for the SHUKR employees that attend. After a few 16-hour days, it felt worse than the after-effects of Hajj, Moustafa Elqabbany, our Retail Manager commented. Sights like this sunrise provided some inspirational relief.

(Above) ISNA: Women's Booth. We had a large shop floor style display at ISNA, with lots of styles, a dressing room, and a Powerpoint presentation about the company. This was the women's booth; we also had a separate men's booth.

(Above) ISNA: Special Offers. There were some great offers for customers who purchased at the booth.

(Above) ISNA: Special Offers. There were some great offers for customers who purchased at the booth.

(Above) Global Peace and Unity: Men’s Booth. The GPU event was our favorite booth display. We had both a large men’s and an even larger women’s booth.

(Above) Global Peace and Unity: Men's Booth. The GPU event was our favorite booth display. We had both a large men's and an even larger women's booth.

(Above) Global Peace and Unity: Women's Booth. SHUKR will be making regular appearances at all major conventions, insha' Allah. Our next stop is Le Bourget, the annual convention for French (and increasingly, other European) Muslims in Paris, France. Over 100,000 Muslims attend this event, far more than at ISNA in America or at the GPU or Islam Expo in England. Fancy some tasty French cuisine? See you there! ~ Anas, Managing Partner