It has recently come to our attention that there is some confusion over the orientation of our kufis, so we thought we'd try to clarify a few points:
  • When you purchase a SHUKR kufi, it is packaged inside out so that the tag shows. This is so our factory and distribution center knows the size of that kufi without needing to open the package.
  • When you receive your kufi, the hat just needs to be turned right-side out so that the label is on the inside again.
Here is a picture of how your kufi will look in the packaging:     When worn, the kufi should look like this, with the tag on the inside: