Embroidery has been around for millennia with earliest examples dating back over 2400 years. This most intricate and beautiful of arts can be found in almost every culture, country, and civilisation in a multitude of different forms and styles. Strikingly, the development of embroidery has witnessed almost no change in the techniques and materials used, nor is there a transition from a previous, more primitive stage to a more sophisticated one, with many of the early works surpassing later attempts in craftsmanship and quality. It is thought that embroidery arose out the need to reinforce fabrics used as various clothing items, with the artistic and decorative potential of sewing transforming into embroidery. At SHUKR, we often decorate our pieces in embroidery, using different styles and techniques to create a beautifully unique item. Whether used to enhance the design of the garment or as the main feature and focal point, SHUKR draws its inspiration for various cultural embroidery traditions and patterns.


Turkish and Ottoman embroidery is used extensively in works of displayable art as well as all variety of women's and men's personal garments, decorating robes, kaftans and headscarves to under garments, waistbands, belts and handkerchiefs. Embroidery initially was reserved for the elite, but quickly spread to all levels of society. The embroidery and embellishment of all manner of household textiles also became very popular. It could be said, embroidery has weaved itself into the very fabric of Turkish society. Ottoman embroidery includes the use of flowers and intricate geometric or repeating patterns and often features spectacular gold thread. SHUKR has created its Embroidered Jilbab to reflect both the embroidery and art the Ottomans are famous for. With a beautiful geometric pattern on the chest and arms, this jilbab is a chic, simple piece suitable for any occasion.



Chinese embroidery is one of the oldest centres of embroidery production. With four major regional styles, Chinese embroidery is a highly skilled art form that requires a great deal of proficiency and mastery.

With China being the homeland of silk, Chinese embroidery features the luxury fibre extensively. The use of silk thread in Chinese embroidery gives the piece extra lustre and shine.

Floral designs feature prominently in Chinese art, often depicting the Peony, Chrysanthemum, Plum Blossom, and Lotus flower.

Inspired by elegant Chinese styles, SHUKR has launched the new Sham Embroidered Tunic featuring a bold but delicate floral design.  



Uzbek Embroidery is a product of its surroundings; situated in the heart of Central Asia, Uzbekistan is located at the crossroads between east and west, influenced by China, India, Persia and Eurasia.

The patterns and designs most commonly used in Uzbek art include bold, bright colours, designs and patterns. Although Uzbek costume is often heavily embroidered, it has been observed some of the best examples of Uzbek embroidery can be found in hanging, drapes, spreads and covers.

Influenced by this strong and bold tradition, SHUKR was inspired to launch its Gosha Dress. This elegant and striking dress features a large Uzbek inspired design with further decorative embroidery on the sleeves.

All SHUKR items featured in this post can be found at our online store here.